Best of Best Review proudly presents the Best Innovative Marketing Leader for Small Businesses in Ireland of 2025 award to Aisling Powell, the Founder of House of Bosses. Aisling has proven herself as a leader in the marketing industry, helping small businesses, particularly service-based owners, build sustainable marketing systems that provide clarity, confidence, and consistent results.

Turning Struggles into Success

Aisling Powell’s journey to success is one of resilience, innovation, and hard-earned wisdom. Starting in the beauty industry over 20 years ago, Aisling quickly learned that being skilled at her craft was not enough to sustain a business. Despite her talent and dedication, she found herself drowning in debt, struggling with marketing systems that didn’t work.

“I realized that marketing is 80% of your success. Talent alone won’t build a steady business,” Aisling recalls. She soon made it her mission to help others avoid the same pitfalls, founding House of Bosses to teach local business owners how to effectively market their businesses without spending endless hours online.

Innovative Approach to Marketing

What makes Aisling’s approach stand out is her commitment to co-creating marketing strategies with her clients. Unlike traditional marketing agencies that take over campaigns or focus on generic solutions, House of Bosses works alongside clients to build customized, repeatable systems. This hands-on approach ensures that business owners can connect with their audience authentically and consistently.

"Marketing is 80% of your success. You can’t post and pray your way to consistent income," Aisling advises, and this philosophy underpins the services offered at House of Bosses. The Business Roadmap is a standout program, where Aisling helps clients build AI-driven marketing systems that work while they focus on what they do best.

Empowering Local Business Owners

House of Bosses has had a transformative impact on small businesses in Ireland and the UK. Clients like Sara, the owner of SkinGlow Clinic, have seen their social reach explode from 4,000 views to over 42,000 in just one campaign. Other clients have experienced significant increases in direct bookings and email campaign success.

“The stress levels have dropped, my client base is growing, and I finally feel confident in my business. I’m not winging it anymore; I have a plan that actually works,” says Sara, reflecting on her journey with House of Bosses.

Sheila, a clinic director, experienced similar success, with email campaigns achieving a 65% open rate and a surge in bookings. “For the first time, we actually feel in control of our marketing. The systems we’ve built through House of Bosses are giving us results that make sense.”

A Unique Voice in Marketing

What sets Aisling apart is her deep understanding of the unique challenges faced by small business owners. She knows firsthand the struggles of balancing passion with the demands of marketing. Her personal experience allows her to offer practical solutions that are not just theoretical but grounded in real-world results.

“You are the only one who truly knows your business; I just help you get that across in a way that connects and converts,” Aisling says. This personalized approach has garnered praise from her clients, who appreciate her ability to simplify complex marketing strategies and help them achieve tangible success.

Shaping the Future of Marketing

Through House of Bosses, Aisling Powell is revolutionizing how small businesses approach marketing. She doesn’t just provide a service; she empowers business owners to take control of their marketing, enabling them to work smarter, not harder.

Aisling’s focus on clarity, simplicity, and consistency ensures that business owners can finally feel calm, confident, and in control. This hands-on, results-driven approach is why she has been recognized as the Best Innovative Marketing Leader for Small Businesses in Ireland of 2025.

Connect with Aisling Powell and House of Bosses

To learn more about Aisling Powell’s services and how she can help transform your marketing strategy, visit House of Bosses. Stay connected with Aisling through her social media platforms:

• Instagram

• Facebook

• LinkedIn

• TikTok

With Aisling Powell at the helm, House of Bosses continues to shape the future of marketing for small businesses across Ireland and beyond, helping them thrive with confidence and clarity in a competitive market.