Celebrating Innovation in Product Design

It is with great pride that Best Of Best Reviews announces Anna Belhassen as the Best Product Design Engineer in London of 2025. Renowned for her ability to merge technical engineering with user-centric design, Anna’s work has set a new standard in product design across various industries. Her accomplishments as a product designer have not only contributed to the advancement of engineering but have also brought creativity and accessibility to the forefront of design thinking, making her a true leader in the field.

A Leader in Neurotechnology and Design

Anna Belhassen's ability to bridge engineering and design is most apparent in her work in the neurotechnology sector. As a biomedical engineer, she has redefined what is possible in neural interfaces. Her work, including the creation of ultra-miniaturized, minimally invasive sub-scalp EEG implants, has demonstrated a deep understanding of both technical performance and the human experience. By focusing on making neural monitoring accessible and comfortable, she has revolutionized the way we think about medical device design. Anna’s designs are not only functional but also aim to reduce the friction between technology and its users, creating solutions that enhance lives.

Versatility Across Industries

Anna’s expertise extends beyond the realm of neurotechnology. Her impressive portfolio includes contributions to the luxury beauty industry, where she worked at Victoria Beckham Beauty to bring precision engineering to high-end product design. She also has experience in biomaterials, consumer technology, and lighting design, showcasing her ability to adapt her innovative thinking to a diverse range of industries. Whether working with materials, technology, or aesthetics, Anna’s design philosophy remains grounded in user experience, making her one of the most versatile and innovative product designers in London.

Exemplary Cross-Industry Design Thinking

Anna’s work at companies like Tom Dixon, where she contributed to lighting design, reflects her multifaceted approach to product design. She has demonstrated time and time again that great design is not just about beauty, but about understanding the function, the user, and the context in which the product will be used. This ability to blend engineering precision with a deep empathy for users has led to groundbreaking products that transcend their categories, always pushing the boundaries of what’s possible in design.

Commitment to Human-Centered Innovation

What truly distinguishes Anna is her unwavering commitment to human-centered design. Her passion for creating products that solve real-world problems is evident in her development of assistive technologies, like the wheelchair fencing pressure-sensing mat. This project, in collaboration with the International Wheelchair and Amputee Sports Federation (IWAS), highlights Anna’s ability to take complex engineering concepts and turn them into accessible, impactful products for diverse communities. Whether designing medical devices, consumer products, or sports technologies, Anna always considers how her work can make a meaningful impact on people’s lives.

Customer Praise for Design Excellence

Anna’s work has garnered immense respect and admiration from her peers and clients alike. A client shared, “Anna has an incredible ability to design products that not only meet technical requirements but also enhance the user’s experience. Her designs are intuitive, beautiful, and thoughtful, always taking the end user into account.”

A Visionary in Design and Engineering

Anna Belhassen has proven herself time and again as a pioneering force in product design. Her blend of technical expertise, creative flair, and empathy for the user experience makes her an extraordinary talent in London’s competitive design scene. Her commitment to making technology not only functional but also accessible, intuitive, and human-centric sets her apart from her peers, and it is why she has earned the title of Best Product Design Engineer in London of 2025.

Anna’s work continues to push the envelope of what’s possible in design, and we are excited to see how she will continue to lead the charge in the years to come. Through her visionary approach to product design, Anna has proven herself as a leader in her field, creating designs that are both groundbreaking and deeply connected to the people who use them.