Best of Best Review is proud to recognize Brushean as the recipient of the Best Beauty Invention in the United States of 2026 award. This recognition honors the company's pioneering role in advancing beauty hygiene through thoughtful innovation, elegant design, and science inspired technology. Rather than introducing another beauty accessory, Brushean has helped bring attention to an often overlooked part of the beauty routine by encouraging consumers to care not only for their skin but also for the tools they use every day.

A Revolutionary Idea That Changed The Conversation

The beauty industry has made remarkable advances in skincare, ingredients, and cosmetic formulations. Consumers are more informed than ever about protecting their skin, yet the hygiene of makeup brushes has often remained an afterthought.

Brushean recognized this gap and developed an innovative solution that complements traditional brush washing. Its patented Makeup Brush Sanitizer uses UV C light and ozone technology to sanitize makeup brushes in as little as five minutes between regular washings. The device is designed to encourage healthier beauty habits while reminding consumers that sanitizing complements, rather than replaces, routine brush cleaning.

By making brush sanitation simple enough to become part of everyday life, Brushean is helping reshape the conversation around beauty hygiene.

An Original Innovation With A Lasting Vision

One of the primary reasons Best of Best Review selected Brushean for this recognition is the originality of its innovation and its commitment to solving a problem that had long gone unnoticed.

Brushean was founded around a simple observation. Makeup brushes are commonly stored in open containers where they can collect dust between uses, while makeup residue and oils naturally accumulate over time if brushes are not cleaned regularly. At the same time, professional barbers have long practiced tool sanitation as part of their daily routine, raising an important question about why a similar habit had not become standard for beauty tools.

That thinking inspired the development of what became the first dedicated makeup brush sanitizer of its kind. Featuring a distinctive pop up lift mechanism inspired by the classic Barbicide jar, an integrated dust cover, and advanced UV C and ozone technology, the product introduced a new approach to beauty hygiene while encouraging consumers to build healthier everyday habits.

The concept quickly resonated with early supporters. Through Kickstarter and Indiegogo campaigns in 2018, Brushean raised more than $38,000 from backers who believed beauty hygiene deserved greater attention within the industry.

More Than One Product, A Growing Mission

Today, Brushean is entering a new chapter under the leadership of Founder and CEO Rosanna Wang.

Having supported the company during its early years, Wang now leads Brushean's continued growth with a vision that extends well beyond a single product. The company is evolving into a beauty technology brand dedicated to establishing Beauty Sanitation as a recognized category within the beauty industry.

Its long term mission is to develop products that combine thoughtful design, practical innovation, and wellness focused technology while encouraging consumers to adopt healthier beauty routines through everyday habits.

Why Brushean Earned This Recognition

Best of Best Review evaluated Brushean using a comprehensive set of criteria before selecting this year's recipient.

The judging committee recognized the company for introducing the first dedicated makeup brush sanitizer of its kind, along with its commitment to consumer education, product originality, thoughtful engineering, premium design, technological innovation, and long term vision for advancing beauty hygiene.

Equally important was Brushean's emphasis on responsible consumer education. Rather than presenting sanitation as a substitute for washing brushes, the company consistently encourages users to maintain regular cleaning routines while using sanitation as an additional step between washes.

This balanced approach reflects a commitment to both innovation and consumer trust.

Recognition Across The Beauty Industry

Brushean's innovative approach has attracted attention from respected publications including Vogue, Glamour, Byrdie, ELLE, Sunday Edit, and Real Simple. The company has also built a loyal customer community through its direct to consumer website and Amazon storefront, where customers appreciate both the convenience of the product and the awareness it brings to beauty hygiene.

As wellness and intentional self care continue shaping the future of beauty, Brushean is helping expand the conversation to include the tools consumers use every day.

A Vision For The Future

Rosanna Wang believes Brushean's greatest contribution extends beyond a single product.

"Luxury isn't just about beautiful products. It's about beautiful habits. We designed Brushean to transform makeup brush hygiene from an occasional chore into an effortless daily ritual that helps people care for both their skin and their tools.

The product was created to encourage healthier beauty habits by making it easy to sanitize makeup brushes between regular washes without adding another time consuming step to someone's routine.

While the signature lift function was inspired by the iconic Barbicide jar used in professional barbershops, our vision has always been much bigger than the device itself. We are working to make makeup brush hygiene as routine as washing your face or brushing your teeth because healthy skin starts with clean tools."

Setting A New Standard For Beauty Hygiene

What distinguishes Brushean is not simply its patented technology but its commitment to changing everyday habits through education, thoughtful design, and innovation. The company continues to build upon its original vision by developing products that encourage consumers to care for their beauty tools with the same attention they give their skincare routines.

Best of Best Review proudly presents Brushean with the Best Beauty Invention in the United States of 2026 award for helping elevate beauty hygiene into a meaningful conversation within the industry. Through original innovation and a commitment to healthier beauty rituals, Brushean continues to demonstrate the creativity, leadership, and long term vision that define exceptional product innovation.

For more information, visit brushean.com. The product is also available on Amazon. Follow Brushean on Instagram for updates, or contact the company at hello@brushean.com or +1 213 280 2869.