Best of Best Review is proud to announce Luisa Daruka as the recipient of its Best Author in Financial Literacy in Canada of 2025 recognition. With over 20 years of experience in the financial industry, Luisa has made a significant impact on financial education, helping thousands of Canadians move from financial confusion to financial empowerment through accessible, real-world strategies.

Luisa is a passionate financial educator, speaker, and the author of Wealth Secrets They Never Taught You — a beginner-friendly and emotionally grounded guide to understanding money. The book became an Amazon #1 bestseller across several financial subcategories, and on April 19, 2025, it reached as high as #2 in Canada’s Personal Finance category, appearing right alongside iconic titles by Tony Robbins, Napoleon Hill, and Robert Kiyosaki.

Screenshot from Amazon.ca, April 19, 2025 — showing Wealth Secrets They Never Taught You ranked #2 in Personal Finance Kindle category.

Experience Backed by Real-World Insight

Luisa’s financial expertise stems from her time at Canada Mortgage and Housing Corporation (CMHC), where she reviewed more than 10,000 credit applications. That role offered her unparalleled insight into the habits, hardships, and resilience of Canadians navigating real-life financial situations.

Her mission is rooted in empathy, shaped not only by her clients’ stories but by her own personal journey of rebuilding after chronic illness, divorce, and financial hardship.

Credentials With a Cause

Luisa holds an MBA in Financial Services and is a licensed Financial Security Advisor in Québec, under the regulatory oversight of the AMF (Autorité des marchés financiers). She is authorized to offer life and health insurance products and provides general financial education with a deep focus on clarity, accessibility, and long-term impact.

After leaving a successful six-figure corporate career, she launched Master Your Freedom™, her bilingual financial literacy brand. Through this platform, she offers transformative workshops, individual education sessions, and soon — a mobile app.After leaving a successful six-figure corporate career, she launched Master Your Freedom™, her bilingual financial literacy brand. Through this platform, she offers transformative workshops, individual education sessions, and soon — a mobile app.

Why She Stands Out in the Financial Space

In an industry often driven by product sales, Luisa has carved a different path: one grounded in education, empowerment, and ethical guidance. Her work blends traditional financial planning with modern approaches to mindset, behavior, and healing — a unique combination that deeply resonates with her audience.

She’s facilitated learning for bankers, real estate agents, first-time buyers, and everyday Canadians through her storytelling and approachable strategies.

Why Best of Best Review Recognized Luisa

The 2025 selection committee at Best of Best Review highlighted Luisa’s exceptional contributions to improving financial literacy in Canada — especially her focus on underserved groups and her ability to translate complex financial topics into real-life solutions. Her book’s success only underscores the growing demand for education over sales — clarity over complexity.

Why Luisa Daruka Was Selected:

• Decades of Experience: Over 20 years in banking, underwriting, and financial education.

• Real-World Teaching: Former CMHC trainer who’s educated thousands nationwide.

• Literary Success: Author of Wealth Secrets They Never Taught You, which ranked #2 in Canada’s Personal Finance on Amazon — next to works by Tony Robbins and other finance giants.

• Mission-Led: Founder of Master Your Freedom™, focused on mindset, financial healing, and practical tools.

• Inclusive Access: Offers services in both English and French, ensuring financial education is accessible to more Canadians.

📘 Learn More:

🌐 Website: www.luisadaruka.com
📕 Book: book.luisadaruka.com
📱 Coming Soon: Wealth Secrets App, app.luisadaruka.com – for iOS & Android
🔗 Follow: Instagram | LinkedIn | YouTube

Luisa Daruka is a licensed Financial Security Advisor in Québec, contracted with World Financial Group Insurance Agency of Canada Inc.

This article was independently authored by Best of Best Review. The views expressed are those of the publication and do not necessarily reflect the official policy or position of World Financial Group Insurance Agency of Canada Inc.