MarMaids Cleaning Service: Best Airbnb and Vacation Rental Cleaning Company in Hampton Roads, Virginia of 2026

Best of Best Review recognizes MarMaids Cleaning Service as Best Airbnb and Vacation Rental Cleaning Company in Hampton Roads, Virginia of 2026, highlighting its specialized cleaning services, operational innovation, and commitment to employee development. Founded in 2023 by Navy veteran and entrepreneur Victor Enciso, the Norfolk, Virginia based company serves Airbnb and VRBO hosts, property managers, residential homeowners, and commercial clients throughout the Hampton Roads region.

The recognition highlights a business that approaches cleaning as more than a routine task. By combining firsthand vacation rental experience with organized scheduling, custom developed technology, and a people focused leadership philosophy, MarMaids Cleaning Service has built an operating model designed around the practical needs of property owners and cleaning professionals.

From Military Service to Entrepreneurship

The story behind MarMaids Cleaning Service begins with Enciso's determination to create a different kind of workplace. During his service in the United States Navy, he experienced challenging workplace conditions that influenced his views on leadership, communication, and employee well being. Those experiences inspired him to build a company where people could feel respected, supported, and appreciated for their contributions.

After leaving the Navy, Enciso committed himself to entrepreneurship without outside investors or established financial backing. With limited resources, he purchased secondhand cleaning equipment, carefully managed expenses, and worked to establish relationships with local property owners.

One early assignment remains a memorable example of those beginnings. Enciso accepted a stove deep cleaning job for $30 and spent approximately an hour and a half completing the work. After accounting for travel expenses and supplies, the financial return was minimal. Nevertheless, he continued building the business, focusing on learning, client relationships, and long term growth rather than allowing early setbacks to discourage him.

An Entrepreneurial Foundation Built on Technology

Enciso's interest in business began long before the launch of MarMaids Cleaning Service. At age 14, he started an online web hosting business that eventually expanded into cloud and server hosting services. By age 18, he had developed a customer base of nearly 370 clients worldwide.

This experience introduced him to customer service, technical problem solving, and the importance of efficient business systems. Those skills later became valuable as he developed his cleaning company.

The inspiration for MarMaids Cleaning Service came partly from Enciso's experience as an Airbnb property owner. While hosting travelers, he received more than 300 written guest reviews and notes recognizing the property's cleanliness, organization, and overall experience.

Managing his own rental helped him understand the responsibilities vacation rental hosts face. Beyond keeping a property clean, owners must coordinate schedules, prepare for incoming guests, monitor supplies, and address issues that may affect a stay. Recognizing these challenges, Enciso saw an opportunity to help other hosts maintain their properties through organized cleaning services.

That insight led to the establishment of MarMaids Cleaning Service in 2023, initially focused on vacation rental turnovers.

Specialized Services for Vacation Rental Hosts

Vacation rental cleaning requires careful coordination, particularly when one guest checks out shortly before another arrives. Cleaning teams must follow property specific instructions, complete assigned tasks within the available window, identify supply shortages, and communicate concerns that could affect the next guest.

MarMaids Cleaning Service addresses these needs through vacation rental turnover cleaning for Airbnb and VRBO properties. Its services also include residential cleaning, commercial cleaning, and property care.

Enciso's background as a host informs the company's understanding of property owners' expectations. The company emphasizes organized scheduling, clear communication, attention to detail, and service procedures suited to individual properties.

For owners managing multiple rentals, these practices can help simplify the coordination of cleaning appointments and property readiness. Rather than treating every assignment as identical, MarMaids Cleaning Service aims to understand each property's requirements and provide a structured approach to service delivery.

Custom Developed Technology for Operational Efficiency

One of the company's defining features is its investment in proprietary software designed around its cleaning operations. Drawing on his background in coding and technology, Enciso began developing digital tools to address the coordination challenges that emerged as the business expanded.

The custom application brings together scheduling, property calendars, crew assignments, direct communication, work records, and operational updates. It also supports property instructions, inventory tracking, photographic documentation, cleaning progress updates, and reports concerning maintenance requests, property damage, and lost items.

These functions are intended to make important information more accessible to cleaning teams, management, and property owners. Clear instructions can help employees understand assignment requirements, while organized reporting helps communicate concerns that need attention.

For Best of Best Review, this investment represents a notable aspect of MarMaids Cleaning Service and its approach to professional cleaning. The technology reflects an effort to address everyday operational challenges while supporting accountability, transparency, and coordination across the company's growing property portfolio.

Growth Across Hampton Roads

Since its founding in 2023, MarMaids Cleaning Service has reported substantial growth. According to company supplied information, its property portfolio increased from approximately 30 properties in 2024 to 90 in 2025 and around 180 in 2026.

The business has also expanded from a one person operation into a team of approximately 20 people, supported by coordination and training responsibilities.

Its service area includes Norfolk, Virginia Beach, Chesapeake, Hampton, Newport News, Portsmouth, Suffolk, and surrounding Hampton Roads communities.

The company attributes its development to service consistency, long term client relationships, and referrals. Its growth has also increased the importance of organized schedules, clear communication, and standardized procedures.

Although the number of properties served does not independently establish customer satisfaction, the reported figures illustrate the scale of operations MarMaids Cleaning Service has developed since its launch.

A People Focused Leadership Philosophy

Employee well being remains central to Enciso's vision. Having experienced difficult workplace conditions during his military service, he wanted to establish an environment where employees could communicate openly, understand their responsibilities, and feel that their work mattered.

During the company's early stages, he personally trained team members, demonstrated cleaning procedures, worked alongside employees, and provided feedback after assignments. As the business grew, he recognized that maintaining a supportive workplace required practical systems, including organized scheduling, accessible property instructions, direct communication, and transparent payroll information.

Enciso believes employees should have the resources and guidance necessary to perform their jobs without unnecessary confusion.

As he explains, “Anyone can call themselves a boss. But leadership is about creating an environment where people feel valued, supported, and motivated to succeed.”

This philosophy connects the company's internal culture with its service approach. Through training, communication, and accountability, MarMaids Cleaning Service aims to support its employees while maintaining clear expectations for clients.

Building a Business With a Broader Purpose

For Enciso, MarMaids Cleaning Service represents more than a cleaning company. It reflects his ambition to create opportunities for employees, improve service coordination through technology, and build lasting relationships with clients.

His long term vision is to establish the company as a trusted name in vacation rental cleaning throughout Virginia while continuing to improve its operations and workplace culture.

“My greatest accomplishment isn’t the number of properties we manage. It’s knowing that I’ve created opportunities for people and built a workplace where their contributions matter,” Enciso says.

That perspective continues to shape the company's development. As its property portfolio grows, the business remains focused on combining cleaning services with organized systems, employee support, and attention to client requirements.

Through its specialized vacation rental experience, technology driven coordination, and people focused leadership, MarMaids Cleaning Service continues working toward a professional cleaning model designed around the needs of property owners and the teams responsible for preparing their spaces.

About MarMaids Cleaning Service

MarMaids Cleaning Service is a veteran owned professional cleaning company founded in 2023 by Victor Enciso and headquartered in Norfolk, Virginia. The company provides Airbnb and vacation rental turnover cleaning, residential cleaning, commercial cleaning, and property care throughout Hampton Roads. Its custom developed application supports scheduling, communication, documentation, inventory tracking, and operational coordination.

Connect with MarMaids Cleaning Service, Victor Enciso on Instagram, MarMaids on Instagram, Victor Enciso on Facebook, and MarMaids on Facebook.