We are proud to announce that Oby Jemedafe has been named Best Beauty Product Developer for 2024 by Best of Best Review! After an extensive evaluation process, Oby’s unmatched creativity, innovation, and proven track record in the beauty industry have earned her this prestigious accolade. As the current Director of Product Development at Youthforia, she continues to push the boundaries of what’s possible in beauty product innovation.

What Sets Oby Jemedafe Apart?

Selected from a highly competitive pool of developers in the beauty industry, Oby Jemedafe stood out for her bold approach and her ability to create award-winning, viral beauty products that appeal to diverse audiences worldwide. Her career is a testament to her dedication to delivering high-quality and impactful cosmetics, with over 200 product launches and more than 20 industry awards, including recognition from Oprah, WWD, and Allure.

Oby’s remarkable achievements include her tenure at Uoma Beauty, where she launched products like the "Trippin Smooth" powder and the 2023 Harper’s Bazaar Most Innovative Product, "Hydroblast." Her work not only captured the attention of beauty enthusiasts but also led to significant cost reductions—up to 30%—without sacrificing quality.

Her motto, “It has never been done, is not a reason not to do it,” reflects her fearless approach to innovation and her constant drive to break new ground in beauty product development.

A Rigorous Selection Process

The Best of Best Review award committee evaluated hundreds of entries for the Best Beauty Product Developer award, using criteria such as:

• Innovation and Creativity: Oby's ability to bring cutting-edge products to market, setting new industry standards.

• Product Performance: Products developed under her leadership have consistently received praise for their quality, performance, and market impact.

• Cost Efficiency: Her strategic efforts to reduce production costs by up to 30% while maintaining premium product quality.

• Market Impact: With over 200 products launched, Oby’s work has reshaped the beauty landscape and catered to a global, diverse audience.

• Industry Recognition: Oby's consistent success, evidenced by numerous awards from prestigious organizations like Oprah, Harper’s Bazaar, and Allure.

Why Oby Deserves This Award

• Proven Expertise: With a background that spans product development, marketing, and team management, Oby’s multi-faceted approach to product creation is unmatched.

• Award-Winning Products: Her work has resulted in multiple awards, with high-profile products like Hydroblast and Trippin Smooth gaining industry-wide recognition.

• Innovation with Impact: Oby continuously pushes boundaries, making products that cater to modern beauty consumers’ needs while setting new trends.

• Leadership at Youthforia: In her current role, Oby continues to drive innovation and strategy, ensuring that Youthforia remains at the forefront of the beauty industry.

Looking Forward

As the Best Beauty Product Developer for 2024, Oby Jemedafe has solidified her place among the top innovators in the beauty world. At Youthforia, she will continue to deliver high-impact, trendsetting products that speak to the next generation of beauty consumers. With a career defined by excellence, her future projects are highly anticipated by both industry experts and consumers alike.

For updates on Oby’s work and her upcoming projects, follow her on Instagram at @officialobyj.

Congratulations to Oby Jemedafe, the 2024 Best of Best Review Best Beauty Product Developer, for her remarkable contributions to the beauty industry!