At Best of Best Review, we are pleased to announce Perk Practical as the recipient of the Best Data-Driven Marketing Agency in the US of 2025 award. This prestigious recognition underscores their unwavering commitment to transforming businesses through the power of data, automation, and performance advertising.

A Modern Approach to Marketing Excellence

Founded by Logan Jerolds, Perk Practical is a consultancy that redefines what modern marketing should be. Situated in Southern Illinois, this agency has quickly become a trusted partner for organizations across the United States, helping businesses grow through clean data, measurable strategy, and practical, repeatable systems. Unlike traditional agencies, Perk Practical blends data engineering, marketing strategy, and automation to create marketing systems that are not only effective but also scalable and sustainable.

Through a measurement-first philosophy, Perk Practical emphasizes clarity and transparency. Their work spans a wide range of industries, including legal, home services, education, and professional services, with a strong focus on delivering lead generation programs that are both transparent and financially meaningful.

Expertise That Drives Results

With more than $3 million in managed advertising spend across major platforms such as Google, Meta, and Microsoft, Perk Practical has mastered the art of data-driven marketing. They maintain strict data governance, attribution accuracy, and compliance standards to ensure that every marketing decision is backed by trustworthy numbers.

Their success is attributed to a combination of cutting-edge tools and techniques, including Google Analytics 4, Google Tag Manager, and AI-powered automations. By building robust analytics ecosystems, Perk Practical ensures that businesses have full control and visibility over their marketing campaigns, eliminating guesswork and delivering repeatable, always-on customer acquisition engines.

Proven Performance Across Industries

Perk Practical has demonstrated their expertise with high-profile clients such as AARP, USAA, Insomnia Cookies, NASCAR, and MegaFoods. They have also worked with hundreds of small-to-mid-sized businesses, helping them scale and achieve their marketing goals.

One standout feature of Perk Practical’s approach is its ability to bridge the gap between marketing strategy and data engineering. By focusing not only on creative advertising but also on the technical infrastructure behind marketing campaigns, Perk Practical ensures that businesses benefit from systems that are both efficient and built for long-term scale.

What Clients Are Saying

The dedication to detail and transparency is echoed in the feedback from Perk Practical's satisfied clients. A recent client shared their experience: “Perk Practical is one of the best marketing companies I’ve worked with. They were super responsive when we needed help right away and hopped on a call to work through our conversion tracking issues with Google Analytics and Google Ads. They found overlooked opportunities and communicated everything clearly.”

Another client added, “Their dedication to detail is exceptional, and more importantly, they were able to understand my needs and deliver quality results on time.” These testimonials underscore the high level of service and expertise that defines Perk Practical’s approach.

A Philosophy of Honesty and Practicality

At the core of Perk Practical’s success is their straightforward philosophy: better data drives better decisions, and better decisions drive better business. There’s no room for inflated metrics or empty promises in their approach. Instead, they focus on building systems that work, using clean data and real metrics to drive sustainable growth.

This level of integrity and transparency has earned Perk Practical a reputation as a trusted partner for organizations seeking measurable outcomes, operational efficiency, and modern marketing expertise. Their founder, Logan Jerolds, has personally managed over $3 million in digital advertising spend, earning a place among the top 1% of talent on Upwork, further cementing Perk Practical’s place as a leader in the industry.

The Future of Marketing Is Data-Driven

As the digital marketing landscape continues to evolve, Perk Practical remains at the forefront, helping businesses take full advantage of the AI and automation revolution. With a focus on ethical, transparent, and sustainable practices, they are reshaping the future of marketing for businesses of all sizes. Their data-first approach is not just a trend, it's a blueprint for success in today’s fast-paced business world.

For more information about their services and to explore how Perk Practical can help your business grow, visit their LinkedIn page.