At Best of Best Review, we are proud to award Primegen the title of Best AI Visibility Solution in Australia of 2025. This recognition honors Primegen’s groundbreaking work in ensuring businesses remain visible in AI-powered conversations—a critical advantage in an era where discovery increasingly happens inside tools like ChatGPT, Claude, and Gemini rather than on Google.

The digital landscape is undergoing a seismic transformation. Customers no longer rely solely on traditional search engines; millions now ask AI platforms for recommendations before making decisions. For brands, this shift creates both an enormous risk and a tremendous opportunity. If AI does not mention a business, that business risks complete invisibility in the customer’s buying journey. Primegen has stepped forward as one of the very first platforms to solve this challenge, positioning itself at the forefront of Generative Engine Optimization (GEO).

A Vision Born From Experimentation

The company’s origin story underscores its authenticity. Founder Barry Freeman uncovered the reality of AI visibility while testing his own website rankings. What began as an experiment evolved into the foundation of GEO Booster, Primegen’s flagship product. GEO Booster helps businesses analyze how they appear across leading AI models, then structures website data and FAQs to increase the likelihood of being included in AI-driven answers.

Freeman describes the urgency clearly:

“Millions of customers now ask AI engines for advice before making a purchase. If your brand is not part of those answers, you are invisible.”

Why Primegen Stands Out

Our recognition of Primegen as the Best AI Visibility Solution in Australia of 2025 is based on their ability to excel across multiple critical dimensions. First, Primegen holds a true first-mover advantage, as one of the earliest platforms created exclusively for AI visibility rather than Google SEO. Their innovative GEO Booster tool provides businesses with actionable insights and simple, effective steps to adapt to this rapidly changing discovery landscape.

Beyond product innovation, Primegen’s expertise is unmatched. The team has developed a deep understanding of how AI engines like ChatGPT, Claude, and Gemini determine which content to display. This knowledge is not abstract—it directly empowers businesses to increase their chances of being mentioned in AI-driven answers. Traditional SEO tools cannot provide this clarity, making Primegen’s offering uniquely valuable.

What makes Primegen’s leadership even more compelling is the measurable impact. Early adopters have already seen their brands appear in AI-generated answers where older SEO strategies had failed to gain traction. Agencies, too, are using Primegen to deliver results that extend far beyond the limits of SEO. One marketing partner summarized it best, saying:

“Primegen gives us a clear, practical way to deliver measurable visibility gains for clients that SEO alone cannot achieve.”

Another distinguishing strength is Primegen’s focus on accessibility and transparency. Their reports are designed to be straightforward, empowering both startups and established enterprises to take practical steps toward AI visibility. This scalability means Primegen can support e-commerce founders, SaaS companies, agencies, and local businesses with equal effectiveness. By concentrating purely on AI discovery, Primegen also gives businesses a powerful competitive edge—helping them surface in conversations before competitors even realize the opportunity exists.

Looking ahead, Primegen’s roadmap demonstrates a commitment to continued innovation. Planned features include real-time AI visibility tracking and expanded educational resources, both of which will further reinforce their mission of making GEO not just effective but also approachable for every type of business.

The New Search Era

As Barry Freeman emphasizes:

“Generative Engine Optimization is the new SEO. Primegen’s mission is to make AI visibility simple, effective, and accessible for every business ready to win in the AI age.”

This award not only acknowledges Primegen’s present-day impact but also highlights their role in preparing Australian businesses for the future. In an AI-first world, conversations are the new search results—and thanks to Primegen, brands now have a way to ensure their voices are heard.

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