We are excited to announce that SalezGen has been awarded the title of Best B2B Cold Email Strategy of 2025. Under the visionary leadership of Founder Bonzar Rodillo, SalezGen has developed an email outreach strategy that blends innovation with human authenticity. Their ability to deliver personalized, highly effective cold emails sets them apart in the competitive landscape of B2B marketing, and their proven methods are transforming the way companies approach email marketing today.

In an industry often dominated by automation and AI-driven tools, SalezGen’s unique manual approach to cold emailing shines as a refreshing, human-first solution. With over 15 years of industry experience, Bonzar’s journey hasn’t been easy. After witnessing his business fall victim to AI-powered email service providers and their spam filters, he rebuilt SalezGen from scratch. Instead of trying to outsmart AI, Bonzar chose to innovate by combining human touch with cutting-edge email outreach techniques that guarantee deliverability and relevance.

While many businesses lean heavily on automation, hoping AI can keep their emails from being marked as spam, SalezGen has built a strategy that outperforms these tools. They know that no matter how advanced AI becomes, it can never replicate the nuance of genuine human communication. Through manual, one-to-one outreach, SalezGen’s team of expertly trained Email SDRs (Sales Development Representatives) ensures that each email is personalized, relevant, and highly tailored to a client’s ideal customer profile (ICP).

Unlike the mass email campaigns employed by many competitors, SalezGen’s strategy focuses on a human-first approach, using behavioral elements that make their emails stand out. Subtle but effective techniques include:

• Emoji reactions to mimic natural human interaction

• Inline comments that create a sense of personalized dialogue

• Tone variation in follow-ups to mirror real conversations

• Occasional typos and quick fixes that add authenticity

• Calendar-like language to simulate casual scheduling

• Emoticons/slang in informal exchanges to maintain relatability

These elements contribute to what SalezGen calls genuine human behavior in email outreach. By mimicking how real humans would engage with one another through email, SalezGen’s outreach avoids being flagged by spam filters, which is a common problem for automated emails. Google and Microsoft continuously improve their spam filters, and while many companies scramble to outsmart these systems, SalezGen’s method ensures long-term success.

This blend of personalization and technical expertise is the key reason SalezGen has thrived where others have struggled. With over 120 B2B clients across industries—including commercial cleaning, IT services, SaaS, outsourcing, and even global leaders like TransPerfect—SalezGen has consistently delivered exceptional results. Their clients appreciate the authenticity and relevance of their cold emails, which are carefully crafted and individually targeted to drive real business outcomes.

Rather than relying solely on the latest AI tools or mass automation tactics, SalezGen focuses on what truly matters: ensuring every email they send is relevant to the recipient. This meticulous approach ensures that their emails are not only opened but also responded to, which ultimately drives more sales and builds lasting relationships with prospects.

Why SalezGen’s Cold Email Strategy Stands Out in 2025:

• Manual One-to-One Outreach: Every email is crafted by a skilled human, ensuring relevance and personalization that AI can’t replicate.

• Unbeatable Deliverability: SalezGen’s approach bypasses spam filters that typically catch automated emails, ensuring higher inbox placement.

• Human Behaviors in Emails: Real human nuances like emoji reactions, typos, and casual tone variation increase engagement and trust.

• Tailored Strategies for Every Client: Each campaign is uniquely designed to match the needs of SalezGen’s clients, with a sharp focus on achieving measurable results.

• Proven Track Record: Over 120 B2B clients, including top-tier companies, have benefited from SalezGen’s innovative approach to email outreach.

SalezGen’s focus on manual outreach in the face of AI-driven automation has reshaped the B2B cold email landscape. Their personalized, highly relevant cold emails ensure that businesses not only reach their target audience but also create meaningful, lasting connections. In a space where spam filters grow stronger every day, SalezGen’s method ensures their clients’ emails consistently deliver the best results.

To learn more about how SalezGen is redefining cold email marketing, visit their website at SalezGen.com. You can also connect with Bonzar Rodillo on LinkedIn at Bonzar Rodillo LinkedIn to discover more about their groundbreaking strategies.