Sherry Double, the founder of Fireproof CEO, is honored to be recognized as the Best Empowerment Leader in Canada of 2025 by Best of Best Reviews. Sherry’s journey from overcoming adversity to guiding others through their own transformational journeys is a testament to her leadership and commitment to empowering individuals worldwide. With her Fireproof™ framework, Phoenix Protocol™, and Rise Ritual™ method, she offers not just inspiration but actionable steps for reinvention, using both lived experience and strategic insight to inspire and lead.

A Journey Defined by Reinvention

Sherry’s path to empowerment is not just a story of business success—it’s one of personal reinvention, resilience, and unyielding strength. Her journey includes overcoming profound personal and professional challenges, including surviving medical trauma, the loss of a loved one, and even the literal fires that destroyed her home. These “fires” have taken many forms: health crises, grief, business challenges, and personal losses. Yet, each of these moments of destruction has fueled her mission to empower others to turn pain into power.

Through her own experience, Sherry discovered that reinvention isn’t a passive process—it’s a conscious choice. “Reinvention is by choice. Forgiveness is freedom. Pain to power. Power to the fires you survived,” she shares. This philosophy forms the foundation of her work at Fireproof CEO, where she has helped leaders, founders, and professionals reclaim their power and build lives of clarity and purpose.

From Adversity to Framework

Sherry's unique approach to empowerment isn't theoretical. It's built from the ground up through her lived experiences, making her methods tangible and effective. The Fireproof™ framework is the cornerstone of her work, designed to help individuals reinvent themselves after traumatic experiences. Sherry’s Phoenix Protocol™ and Rise Ritual™ methods have empowered many to take control of their own narratives, turning adversity into opportunities for growth and success.

Her journey didn’t stop at personal transformation. After a period of recovery and reflection, Sherry embarked on a global journey of reinvention. Over the past six months, she traveled across eight countries, speaking on five world stages as part of the Start Over World Tour. Along the way, she also began writing her solo book, which is slated to inspire readers with its powerful message of healing and reinvention.

A Global Impact

What makes Sherry's work stand out is the way she blends personal experience with professional expertise. As a global entrepreneur and thought leader, she has a proven track record in real estate, fintech, and strategic reinvention. She founded her own brokerage and co-founded a fintech company, and now, through Fireproof CEO, she helps people unlock their potential by guiding them through the exact frameworks that helped her rebuild her life.

Sherry's approach has resonated with countless individuals, including leaders and founders who are looking to make strategic changes in their lives. Her work is especially impactful because it doesn’t merely offer advice—it provides a concrete path for transformation. With tools like the Phoenix Protocol™ and Rise Ritual™, her clients gain the clarity, strength, and mindset they need to reinvent their lives.

The Fireproof CEO Difference

Sherry's method is one-of-a-kind, combining trauma-informed growth with practical strategies for empowerment. Unlike others in the field, she doesn’t just talk about transformation—she embodies it. By drawing on her own lived experiences, Sherry offers a framework that’s rooted in real-world results.

Her work is not only transformative for individuals; it also has a ripple effect in communities and industries around the world. As a speaker, author, and coach, Sherry has touched the lives of many and continues to inspire others to rise from the ashes of their own challenges.

For more on Sherry's work and to connect with her, follow her on Instagram at @thecomebackwarrior and LinkedIn at Sherry Double.