In 2025, Smoot has earned recognition as Best Use of Generative AI in Advertising in Spain by Best of Best Review, an acknowledgment that highlights the company's groundbreaking approach to programmatic advertising. Born from the era of Generative AI, Smoot is redefining the digital advertising landscape by blending cutting-edge technology with cultural and emotional intelligence. Its innovative platform ensures ads are not only contextually relevant but resonate deeply with audiences on an emotional level. This dedication to improving advertising through smarter, more meaningful connections has made Smoot a leader in the industry.

Revolutionizing Advertising with AI

At the core of Smoot’s success is its use of Generative AI to enhance every digital bid with real-time contextual understanding. While traditional advertising platforms focus primarily on data and pricing, Smoot goes beyond by integrating layers of emotional, cultural, and contextual intelligence into each impression. This ensures that every ad placed is aligned not just with the content, but also with the mood, tone, and cultural relevance of the moment, creating an authentic and impactful brand experience.

Luis Barrague, Co-CEO and Founder of Smoot, explains it best: "At Smoot, we believe that advertising becomes truly effective when it understands context,  not just who the audience is, but how they feel and what moment they’re in." This philosophy is what sets Smoot apart from the competition, establishing the platform as a leader in creating not just ads, but meaningful connections.

Smarter, More Human Advertising

Smoot's unique platform goes beyond automation. By combining the power of AI with deep emotional intelligence, it is transforming how advertisers engage with their audiences. This shift towards a more human approach in advertising enables brands to tap into the emotional undercurrents of their target demographics, ensuring their messaging is received in the most relevant way possible.

One area where Smoot excels is in Connected TV (CTV) advertising. The platform processes tens of billions of CTV bid requests every month, delivering measurable improvements in attention, view-through rates, and ad completion. This is a testament to the platform’s precision in delivering ads that resonate at the right moment, in the right context, to the right people. Smoot’s ability to adapt to the nuances of each viewing environment has set a new standard in CTV advertising.

Proven Impact and Industry Leadership

Smoot's real-time AI agents are another key feature that sets it apart. These proprietary agents continuously optimize ad campaigns, reducing inefficiencies and ensuring that each campaign reaches its maximum potential. Whether it’s through enhancing the effectiveness of a campaign or improving the overall transparency and sustainability of the media supply chain, Smoot has proven its ability to drive better results for brands and publishers alike.

The company’s dedication to diversity and multicultural intelligence further distinguishes its platform. Smoot’s global presence, with offices in Barcelona, Mexico City, São Paulo, and the United States, allows it to engage multicultural audiences with unmatched precision and authenticity, a crucial factor in today’s diverse digital landscape.

Smoot's Vision for the Future

Smoot’s success is driven by its mission to make advertising smarter, more human, and more valuable. The company envisions a future where AI and emotional intelligence are central to every advertising decision, creating more resonant brand experiences. By continuously innovating and scaling its platform, Smoot is ensuring that it remains at the forefront of the digital advertising revolution.

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