At Best of Best Review, we are proud to announce Tony Porter as the Best Sales Coach in the UK of 2025. With years of experience in high-pressure commercial environments and a personal journey that showcases resilience and adaptability, Tony Porter has transformed the way people approach sales. As the founder of The Real Deal Works, Tony's coaching style has redefined what it means to truly understand and execute the sales process, making him a standout in the field of sales coaching.

From the Streets to the Boardroom

Tony's journey is far from traditional. Unlike many sales coaches, his story didn't start in a corporate boardroom, he began with nothing. Growing up with instability and experiencing life on the streets, Tony learned early on how to survive, adapt, and excel in environments where pressure was constant and failure had real consequences. It wasn’t luck or quick success that brought him to the top, it was the development of a skill set that would change everything: sales.

From his early days navigating survival to closing multi-million-pound deals in boardrooms with senior leaders of global organizations, Tony's career trajectory is a testament to the power of mastering human behavior and understanding people. His journey proves that sales isn’t a personality trait, it’s a learned skill, one that can be acquired by anyone who is committed to learning the fundamentals.

Teaching What He Lived

What makes Tony Porter different is his hands-on experience. He doesn’t sell motivation or theories, he teaches capability. Through The Real Deal Works, Tony focuses on building real sales skills, rooted in psychology, behavior, and disciplined execution. His coaching is grounded in the lessons he learned from being in high-pressure environments, not from textbooks or generic sales formulas. Tony helps his clients develop a deep understanding of the sales process, one that allows them to take control of their sales outcomes rather than simply chasing them.

Whether you’re breaking into sales, a founder looking to understand and control your sales cycle, or a seasoned sales professional who has hit a plateau, Tony’s approach remains the same: focus on the fundamentals. His method works with individuals at any stage of their career and covers the essential skills necessary for consistent, measurable improvement. He doesn’t rely on scripts or gimmicks; he teaches sales that are based on true understanding and psychological insight.

The Real Deal Approach

The Real Deal Works doesn’t promise overnight success or follow-the-leader formulas. Instead, it offers practical, real-world training that helps individuals and businesses understand the intricacies of sales. Tony emphasizes that most people don’t fail at sales because they lack talent, they fail because they were never taught the fundamentals properly. Through his coaching, Tony ensures that clients can perform confidently under pressure and execute consistently, no matter the deal size or market.

His approach is refreshingly grounded, direct, and tailored to meet the specific needs of each individual. Unlike many sales training programs, Tony doesn't delegate work to junior coaches or use templated approaches. Clients get personal, direct coaching from Tony himself, ensuring they receive the highest quality guidance from someone who has done it all at the highest levels.

Why Sales Is a Transferable Skill

Tony’s experience has shown him that sales is not just for the naturally gifted; it's a skill that can change anyone’s life. Through his coaching, he demonstrates that mastering sales isn’t about being loud or clever; it’s about understanding people and earning the right to move a deal forward. His philosophy revolves around human behavior, how people think, what drives their decisions, and how to navigate those decisions in a commercial environment.

The Real Deal Works helps people at all stages of their sales journey gain clarity, structure, and control. The brand’s focus on authenticity and practical skills, rather than surface-level motivation, sets it apart from other coaching services. Whether for someone new to sales or a senior leader looking to improve performance, Tony’s training provides tangible results that can change the trajectory of careers.

For more information on Tony’s coaching programs and how he can help you take control of your sales outcomes, visit The Real Deal Works.