A Proven Leader in Negotiation Excellence

TS Advisory Group has earned the prestigious title of Best Negotiation Strategy Consultancy in the US of 2025, awarded by Best of Best Reviews. This recognition highlights the firm’s exceptional ability to empower B2B sales teams in closing high-value deals with speed, precision, and confidence. Founded by Ted Stephany, a seasoned expert in law, technology, and high-stakes negotiations, TS Advisory Group offers clients actionable, real-world insights and strategies. The company’s focus on refining sales processes and improving negotiation outcomes has made it a trusted leader in the field.

Ted Stephany: The Expert Behind the Excellence

Ted Stephany, the founder of TS Advisory Group, is the cornerstone of the company’s success. His extensive experience in law and high-stakes negotiations, coupled with his time spent negotiating on both sides of the table, has provided him with a comprehensive understanding of the intricacies of deal-making. Ted’s expertise blends legal knowledge, strategic thinking, and a deep understanding of human behavior, forming the foundation of TS Advisory Group’s unique approach to negotiation.

Ted’s philosophy is clear: effective negotiation isn’t just about price, terms, and conditions. Success lies in mastering the mental and psychological aspects of negotiation. Ted’s extensive experience has shaped his belief that negotiations are as much about understanding human dynamics and behavior as they are about strategy. This insight is reflected in the tools and techniques TS Advisory Group offers to its clients.

The Psychology of Negotiation: A Mental Game

One of the most distinctive aspects of TS Advisory Group’s approach is their emphasis on the psychological and mental game of negotiation. Ted believes that to succeed in negotiation, professionals must master emotional intelligence, mental toughness, and confidence. Negotiators need to not only be aware of what to say but also be able to control their emotions, read the room, and understand the motivations of the other party.

B2B sales teams are often under immense pressure to close deals quickly while securing favorable terms. This pressure can lead to missteps or poor decisions. Ted’s approach focuses on preparing sales teams mentally to handle such stress, giving them the confidence to make decisions in the heat of the moment. Negotiators must stay calm, collected, and decisive, even when stakes are high. Ted’s training helps sales professionals develop the inner resilience needed to perform well under pressure.

In addition to mental toughness, Ted emphasizes the importance of emotional intelligence in reading the buyer’s signals and adapting to the negotiation process. By interpreting body language, tone, and non-verbal cues, sales teams can adjust their approach to better meet the buyer’s needs, increasing the likelihood of a successful deal.

TS Advisory Group’s focus on these mental and psychological aspects is what sets them apart. They equip clients not just with techniques but also with the confidence and mindset of a world-class negotiator, which has a lasting impact on sales teams long after the consultation ends.

Expertise Backed by Real-World Results

At TS Advisory Group, expertise isn’t just theoretical, it’s rooted in years of hands-on experience. Ted’s background in law and his vast experience negotiating complex, high-value deals provide clients with actionable strategies grounded in real-world situations. Ted’s ability to navigate the legal and strategic complexities of negotiations ensures that every piece of advice he gives is not only practical but legally sound.

Many clients report that the strategies they learn from TS Advisory Group are immediately applicable to their own negotiations. Whether it’s refining a sales pitch, adjusting terms, or knowing when to push for better pricing, Ted’s guidance equips sales teams with practical tools to close deals faster and more efficiently. The firm’s ability to deliver measurable results speaks volumes, with clients often returning for additional services or referring others based on their success.

For example, clients have shared how TS Advisory Group helped them improve their sales performance, close deals faster, and secure more favorable terms. This consistent success has made TS Advisory Group a trusted partner for businesses seeking to improve their negotiation outcomes.

Customer-Centric Approach: Tailored Solutions for Every Client

What truly sets TS Advisory Group apart from other consultancies is their customer-centric approach. Unlike many firms that provide one-size-fits-all solutions, TS Advisory Group invests time in understanding each client’s unique challenges, goals, and industry dynamics. They don’t just apply generic strategies; they offer tailored solutions that are customized to meet the specific needs of each business.

Clients consistently appreciate this level of attention to detail. One client remarked, “Ted’s insights gave our team the edge we needed to close deals faster and with greater confidence. The tools and strategies we learned from TS Advisory Group had an immediate impact on our sales performance.” Another client praised the firm for its personalized approach, stating, “What impressed us most was how they didn’t offer a one-size-fits-all solution. Ted took the time to understand our challenges and crafted strategies that worked specifically for us. That kind of attention made all the difference.”

Continual Adaptation and Educational Focus

TS Advisory Group’s commitment to staying ahead of industry trends and evolving sales strategies is another key reason for their success. In the fast-paced world of B2B sales, negotiation strategies must adapt to new technologies, market changes, and customer expectations. TS Advisory Group continuously refines their methods to ensure that clients are equipped with cutting-edge strategies that maintain their competitive edge.

Moreover, the firm places a strong emphasis on education. Ted believes that true success in negotiation comes not just from knowing what strategies to apply but also understanding why certain techniques work. This educational approach allows clients to internalize the principles behind the strategies and apply them effectively in the future. This focus on teaching clients the why empowers them to become better negotiators, long after their consultation with TS Advisory Group ends.

By providing clients with both the tools and the knowledge to use them effectively, TS Advisory Group ensures that their clients’ success isn’t just a short-term gain but a lasting, long-term improvement in their negotiation capabilities.

TS Advisory Group’s Continued Excellence

TS Advisory Group’s recognition as the Best Negotiation Strategy Consultancy in the US for 2025 is a testament to their unparalleled expertise, customer-centric approach, and proven success. Their ability to combine legal expertise, strategic thinking, and psychological insight has made them a trusted partner for businesses looking to elevate their negotiation strategies. Their focus on tailored solutions, real-world results, and ongoing education has cemented their position as a leader in the industry.

For businesses seeking to improve their sales performance, TS Advisory Group offers the ideal partnership. Their holistic approach, blending strategic insight, mental preparation, and psychological understanding, gives clients the tools they need to close deals faster, secure better terms, and gain a competitive edge in even the most challenging sales environments.

With a proven track record of success and a customer-first philosophy, TS Advisory Group is the go-to consultancy for any organization looking to sharpen its negotiation strategies and achieve better outcomes.

For more information about how TS Advisory Group can help your team excel, visit tedstephany.com.