At Best of Best Reviews, we take great pride in recognizing excellence across industries. Today, we’re thrilled to announce that Upper Falls Travel has been named the Best Luxury Travel Company for Europe in the US of 2025. A company founded on the unique expertise of its CEO, Jack Morris, Upper Falls Travel stands as a leader in the world of bespoke travel, offering clients unparalleled luxury experiences across Europe.

A New Era of Luxury Travel

Upper Falls Travel has redefined what it means to travel in luxury. For over a decade, Jack Morris has built a reputation as a trusted architect of custom itineraries for high-net-worth individuals and industry professionals alike. His wealth of experience spans seven continents, with a particular focus on Europe, where his company offers expertly crafted travel experiences that go beyond the ordinary.

Unlike other travel agencies that offer templated packages, Upper Falls Travel provides its clients with tailored experiences, meticulously crafted with the highest level of attention to detail. Whether it's a multi-country European journey or a private, intimate retreat in the heart of a hidden gem, the company’s offerings are unmatched.

Expertise That Makes a Difference

What sets Upper Falls Travel apart is not just the company’s dedication to luxury but the deep, authentic connections that Jack has fostered with suppliers, guides, and local experts over the years. His firsthand experience traveling through Europe and staying in the world’s finest accommodations gives him insights that few can match. With knowledge gained from over 75 countries and more than 200 national parks and private reserves, Jack's understanding of how to create bespoke itineraries is second to none.

Furthermore, Jack's extensive travels, from solo biking expeditions across East and Southern Africa to rafting through the virgin white waters of the Peruvian Andes, speak to his passion for adventure and discovering the world beyond its well-trodden tourist paths.

The Upper Falls Travel Experience

At Upper Falls Travel, it’s all about going straight to the source. The company focuses on offering access to places most people never get to see, from hidden gems in European cities to private and exclusive experiences with world-renowned guides. For Jack, it’s about making the process seamless, ensuring every trip is as unique as the client themselves.

The company prides itself on offering transparent, high-touch planning, ensuring that each itinerary is fully personalized with no inflated markups—just pure value for a first-class experience. This combination of personalized service and exclusive access to the best in the travel world has made Upper Falls Travel a go-to for those seeking luxury without the usual premium price tag.

The Future of Luxury Travel: Small Businesses with Big Connections

As the landscape of luxury travel continues to evolve, Upper Falls Travel proves that small businesses can offer the best of both worlds. By maintaining a lean, highly personalized operation while leveraging vast industry contacts, Upper Falls Travel delivers the highest level of service and expertise. This approach ensures that clients are not just another number but rather a partner in a journey designed just for them.

Jack’s passion for the industry doesn’t stop with his clients. He’s also coached numerous travel advisors, sharing his insights and expertise in creating flawless journeys. It’s this depth of knowledge and commitment to service that makes Upper Falls Travel stand out in the competitive world of luxury travel.

Why Upper Falls Travel Stands Out

Upper Falls Travel’s expertise in crafting luxurious, one-of-a-kind experiences, coupled with its authenticity and trustworthiness, places it at the pinnacle of the luxury travel sector. The company’s ability to cater to clients with discretion, providing access to exclusive destinations and experiences that most can only dream of, has made it a favorite among UHNW clients and professionals.

From designing experiential trips in some of Europe’s most sought-after locations to providing logistical elegance in complex travel arrangements, Upper Falls Travel’s commitment to delivering exceptional value shines through in every journey.

Visit Upper Falls Travel's website to begin your next luxurious European escape: upperfallstravel.com