At Best of Best Review, we are always on the lookout for companies that are making an impact in the wellness industry, particularly those that are committed to authenticity, sustainability, and craftsmanship. In 2025, one brand that has earned our highest recognition for excellence is Urbll — named the Best All-Natural Herbal Wellness Brand in the USA. Urbll's dedication to offering pure, handcrafted wellness products has set them apart in a crowded market, and we are proud to highlight their achievements.

A Legacy of Craftsmanship and Love

Urbll’s story begins in the heart of South Carolina, where a mother-daughter duo — Lai and Gigi — decided to turn their passion for holistic living into a business. What started as a small kitchen project soon blossomed into a thriving brand that is now trusted by wellness enthusiasts across the country. Their unique approach to herbal wellness centers around creating all-natural products that nourish the mind, body, and spirit, each batch crafted with intention and love.

With over 100,000 handcrafted items sold and more than 20,000 five-star reviews, Urbll has proven that their passion for quality and authenticity resonates deeply with their customers. Urbll isn’t just a business — it’s a movement rooted in care, family, and transparency.

Commitment to Purity and Sustainability

Urbll stands out in the wellness industry for its unwavering commitment to creating products that are free from artificial additives, fillers, preservatives, and dyes. Each product is formulated using ethically sourced botanicals and other all-natural ingredients, ensuring the highest level of purity. From their soothing Egyptian Blue Lotus Tea to the nourishing Batana-infused Whipped Tallow, every creation is crafted to offer the best that nature has to offer.

Beyond just the ingredients, Urbll follows strict USDA-compliant practices and responsible sourcing, ensuring that every herb, oil, and tallow used meets the highest quality standards. The brand also supports sustainable agriculture, working closely with growers and artisans to ensure that every ingredient is responsibly sourced.

Small-Batch, Big Impact

What truly sets Urbll apart is their commitment to small-batch craftsmanship. By carefully handcrafting each product in limited quantities, Urbll ensures that every item is fresh, potent, and of the highest quality. This personalized approach means that each jar, bottle, or pouch carries the love and intention of the mother-daughter team, giving customers a truly special and authentic wellness experience.

Urbll’s dedication to small-batch production is a defining feature of their brand. As Lai, the Founder and CEO, often says, “Every batch we make still feels personal. Even as we’ve grown, nothing has changed about how we create — by hand, with love, and with the same care we had from the very beginning.”

The Urbll Customer Experience

Urbll has cultivated a loyal customer base, with their products praised not only for their quality but also for the company’s authenticity and transparency. Customers often describe the brand as “a company you can feel good about supporting,” citing their commitment to sustainability, purity, and transparency. With over 20,000 five-star reviews, it’s clear that Urbll has earned the trust and admiration of their community.

Urbll’s aesthetic is equally noteworthy. The brand’s signature “monstera vibe” — a serene, nature-inspired design — is reflected in their beautifully packaged products, which evoke a sense of calm and wellness. Each product is a work of art in itself, carefully crafted to turn self-care rituals into a grounding experience.

Why Urbll Stands Out

• Authenticity & Family Values: Urbll is a women-owned, family-run business with a deep commitment to integrity. Every product is made with love and care by a mother-daughter team.

• Purity & Transparency: Urbll’s products are free from artificial additives and preservatives. Customers know they are getting only pure, ethically sourced ingredients in every jar.

• Small-Batch Craftsmanship: Each product is made in small batches, ensuring freshness and quality. This handmade approach preserves the integrity of every ingredient.

• Sustainability: Urbll is committed to sustainable practices, from responsible sourcing to supporting small-batch artisans and sustainable agriculture.

• Rave Reviews: With over 20,000 five-star reviews, Urbll’s products have earned the trust of thousands of loyal customers.

Discover the Urbll Experience

For those seeking to reconnect with nature and embrace an all-natural wellness routine, Urbll is the brand to trust. From their carefully crafted herbal teas to their nourishing botanical oils and whipped tallows, every Urbll product is designed to nurture and support holistic well-being. Each purchase is a step toward reclaiming the simplicity and sacredness of self-care, grounded in nature’s purest offerings.

Visit Urbll.com to explore their full range of products and experience the difference that handcrafted, all-natural wellness can make in your life.