At Best of Best Review, we take great pride in honoring individuals who shape industries and set new standards for excellence. This year, we are delighted to recognize Bas Noij as the Best Tourism Professional in the Caribbean of 2025. Known for his deep expertise, international perspective, and unwavering dedication to sustainability, Bas has established himself as a true leader in the region’s tourism industry. His name has become synonymous with innovation in guest experience, cultural connection, and ecological responsibility.

What makes Bas stand out in the Caribbean is his ability to look beyond traditional tourism and see the bigger picture. For him, travel is not simply about visiting beautiful places, but about crafting transformative experiences that inspire, educate, and connect people to the environment and the cultures they encounter. His philosophy rests on the idea that tourism should enrich both the traveler and the destination, creating a balance where economic prosperity and environmental preservation go hand in hand. This approach has not only earned him recognition but also made him a trusted advisor to businesses and organizations seeking to improve customer satisfaction while remaining committed to sustainability.

Bas’s career is filled with accolades that reflect his influence and dedication. He has been the recipient of the prestigious PADI Green Star Award for his leadership in environmental conservation within the diving industry, as well as multiple TripAdvisor Certificates of Excellence for consistently delivering outstanding guest experiences. His achievements also extend to seven Scuba Diving Magazine Reader’s Choice Awards, a clear sign of his ability to delight travelers year after year. On the business side, he has been recognized with the Spherion Circle of Excellence Award and the Spherion Performance Forum Award, highlighting his unique ability to combine operational success with customer-focused leadership. When combined with consistent five-star ratings on platforms like Google and TripAdvisor, these awards demonstrate the trust and admiration he has earned from both peers and guests alike.

What is especially remarkable about Bas Noij is how seamlessly he integrates sustainability into every aspect of his work. He has been at the forefront of developing eco-conscious business models and resource-efficient operations that allow tourism enterprises to thrive while safeguarding fragile ecosystems. In the Caribbean, where natural beauty is both the lifeblood of the industry and a resource under constant pressure, his ability to design strategies that protect and preserve the environment is invaluable. Bas believes that tourism must serve as a force for good, uplifting local communities, sustaining economies, and conserving natural heritage so that future generations may enjoy it as well.

As a thought leader, Bas understands the trends that shape the future of global tourism and has the experience to anticipate the challenges ahead. His international background, spanning decades of building and leading businesses, combined with his deep local insight, gives him a rare perspective that few professionals possess. He has successfully bridged the gap between profitability and responsibility, proving that businesses do not need to choose between financial growth and ecological stewardship—they can achieve both. In 2025, as travelers increasingly demand authenticity, sustainability, and meaningful experiences, Bas stands at the forefront of this shift, guiding the Caribbean toward a model of tourism that is both prosperous and sustainable.

Looking forward, Bas is committed to continuing his mission of reshaping the Caribbean’s tourism landscape. He envisions a future where every journey contributes to the empowerment of local communities, the conservation of natural ecosystems, and the enrichment of travelers’ lives. His work serves as a blueprint for how tourism professionals around the world can operate with integrity, creativity, and responsibility. By expanding his consulting and advisory work into new markets, including the United States, Bas is poised to help more organizations raise their service levels, improve customer satisfaction, and adopt practices that align with the values of today’s conscious travelers.

For these reasons and many more, we are proud to recognize Bas Noij as the Best Tourism Professional in the Caribbean of 2025. His remarkable career, his dedication to creating extraordinary guest experiences, and his leadership in sustainable tourism make him not only a deserving recipient of this recognition but also an inspiration for the entire industry. The Caribbean continues to shine brighter because of leaders like Bas, who believe that tourism should be more than a journey from place to place—it should be a force for meaningful change.

To learn more about Bas Noij and his professional journey, visit his profile here: LinkedIn: Bas Noij