Best of Best Review has named Michael Elliott the recipient of the Best Freelance Google Ads Specialist in the United States of 2026 award following its annual evaluation process.

The award recognizes professionals based on criteria that include industry experience, demonstrated performance, professional recognition, client reputation, strategic expertise, and long-term commitment to their field. During the review process, Best of Best Review considered information related to Elliott’s career as both an independent Google Ads consultant and the founder of Adtrain Limited, a Google Premier Partner agency.

Although based in Skegness, Lincolnshire, United Kingdom, Elliott works with businesses in the United States and other international markets. According to information reviewed as part of the evaluation process, his professional experience spans more than 14 years in paid search advertising.

Professional Experience and Campaign Management

As part of the evaluation, Best of Best Review reviewed performance metrics and professional milestones associated with Elliott’s career.

According to information provided during the review process, Elliott has managed more than £100 million in Google Ads throughout his career. Materials submitted for consideration also indicated that approximately £34 million in advertising spend has been managed through accounts under his oversight during the past three years.

The evaluation further noted that one of the largest accounts managed under Elliott’s direction reached approximately £1.5 million in monthly advertising spend. These figures were considered as part of the broader assessment of campaign management experience across a range of industries and advertising budgets.

Rather than focusing solely on account size, the review also examined long-term consistency, campaign oversight, and experience working with businesses operating at different stages of growth.

Industry Recognition

Professional recognition formed another component of the evaluation process.

Elliott is the founder of Adtrain Limited, which has achieved Google Premier Partner status. Google Premier Partner recognition is awarded to qualifying agencies that meet specific performance and growth requirements established by Google. Additional information about Adtrain Limited is available at Adtrain.

In addition to agency leadership, Elliott has also built an independent consulting practice. Information reviewed by Best of Best Review indicates that he has earned Top 1% Expert-Vetted status on Upwork, a designation awarded through the platform’s screening and evaluation process. His Upwork profile.

The review considered both achievements as indicators of professional standing within the paid search advertising industry.

A Hybrid Professional Model

One factor noted during the evaluation was Elliott’s combination of agency leadership and independent consulting experience.

Many professionals in digital advertising focus primarily on either operating an agency or working as an independent consultant. The evaluation found that Elliott has maintained active involvement in both areas throughout his career.

As founder of Adtrain Limited, he oversees agency operations and client strategy while continuing to work directly on Google Ads campaigns. Best of Best Review noted that this combination provides experience from both organizational leadership and hands-on campaign management perspectives.

The evaluation concluded that this dual role contributed to Elliott’s professional profile and differentiated his career path from more traditional agency-only or freelancer-only models.

Strategic Approach to Campaign Management

The review process also examined Elliott’s approach to account management and campaign development.

According to information reviewed by Best of Best Review, campaign planning is approached with consideration for individual business objectives, industry conditions, budget requirements, and competitive environments. The evaluation noted an emphasis on account analysis and strategic decision-making rather than the application of uniform campaign structures.

This aspect of the review was considered alongside other factors such as experience, platform recognition, campaign scale, and long-term industry involvement.

Evaluation Criteria

The Best of Best Review selection process considered multiple factors relevant to Google Ads management and paid search advertising.

Among the areas reviewed were industry experience, campaign complexity, advertising spend managed, strategic planning, professional recognition, accountability, consistency, market differentiation, and long-term commitment to the field.

Particular attention was given to Elliott’s experience as both a Google Premier Partner agency founder and an independent consultant serving businesses across multiple markets.

Recognition for 2026

Based on the information evaluated, Best of Best Review selected Michael Elliott as the recipient of the Best Freelance Google Ads Specialist in the United States of 2026 award.

According to materials reviewed during the selection process, Elliott’s professional background includes more than 14 years of Google Ads experience, management of over £100 million in advertising spend, Top 1% Expert-Vetted recognition on Upwork, Google Premier Partner agency leadership, more than £500,000 earned through the Upwork platform, and over 4,700 submitted proposals throughout his freelance career.

Best of Best Review stated that the award reflects the combination of professional experience, industry recognition, and long-term involvement in paid search advertising demonstrated throughout Elliott’s career.

Additional information about Michael Elliott’s professional background can be found on his LinkedIn profile. Educational and industry-focused content is also available through his YouTube channels at Michael Elliott | Google Ads - YouTube and Michael Elliott - YouTube. Information about his agency can be found at Adtrain, while details regarding his freelance consulting work are available through his Upwork profile.