Nicole Cascardi’s entrepreneurial journey is a testament to the power of perseverance, innovation, and a relentless drive to make a difference. As the founder of Cassell Cleaners, Nicole has proven herself not only as a business leader but as a groundbreaking innovator in the cleaning industry. Her remarkable story of overcoming personal struggles and creating a product that is revolutionizing the market earned her the prestigious title of Best Small Business Innovator in the U.S. of 2025.

Nicole’s path to success has not been easy. Overcoming a life marred by drug addiction and homelessness, Nicole found a way to rebuild herself, eventually becoming a crime scene cleaner. With a background in hospitality, she always had a deep understanding of cleaning—yet something was missing. Despite working in the cleaning field, Nicole couldn’t find a product that met her high standards for safety, effectiveness, and versatility. Determined to create a solution that worked for both her clients and her own personal needs, Nicole took matters into her own hands.

In 2023, she developed the 5-IN-1 All-Purpose Cleaner, a scent-free, citric acid-based cleaning solution that’s both powerful and safe. The product can be used on a wide range of surfaces, including kitchens, bathrooms, and even most types of flooring. Unlike other cleaners, Nicole’s solution was designed with safety in mind, catering to pet owners and individuals with breathing issues. What began as a small project in Nicole’s apartment soon grew into a thriving business after going viral on TikTok in 2022. Today, Cassell Cleaners is making waves in the cleaning industry, and Nicole’s cleaner is widely praised by customers, including professional cleaners who rely on it for their business needs.

What Sets Nicole Apart?

Nicole’s story is one of resilience and resourcefulness. Her journey from hardship to becoming a leading innovator is a true inspiration. But what really sets Nicole apart is her ability to identify gaps in the market and create solutions that address real-world problems. Nicole didn’t just invent another cleaning product—she created an entirely new category, one that merges effectiveness with safety and versatility.

The 5-IN-1 All-Purpose Cleaner was born out of Nicole’s frustration with the lack of a single product that could do it all. She didn’t want to juggle multiple cleaners for different surfaces; she wanted one cleaner that could meet every need. This innovation has not only simplified cleaning for consumers but also made it more affordable and safer, especially for those with pets or respiratory concerns.

A Personal Touch: Nicole’s Dedication

What makes Nicole’s achievement even more inspiring is the personal connection she has to her business. She named Cassell Cleaners after her late father, a self-made man who built Cassell Building. His influence is evident in Nicole’s entrepreneurial spirit, as she has continued his legacy of hard work, determination, and ingenuity.

Nicole's dedication to her business is further evidenced by her commitment to creating a product that genuinely meets the needs of her customers. She didn't simply jump on the cleaning bandwagon; she put in the hard work to develop a solution that makes people's lives easier, safer, and cleaner.

Customer Testimonials: A Product That Works

Nicole’s efforts haven’t gone unnoticed. The 5-IN-1 All-Purpose Cleaner has quickly gained a loyal following, with raving reviews from customers and cleaning professionals alike. Many customers have shared their before-and-after photos, and the feedback is overwhelmingly positive. Cleaning business owners are particularly enthusiastic, praising the product’s efficiency, versatility, and cost-effectiveness.

One customer shared, “I’ve used countless cleaners over the years, but Cassell Cleaners’ 5-IN-1 is the best I’ve ever tried. It works on everything, and my clients love how safe it is for their pets!”

Another happy customer said, “As someone who suffers from breathing issues, I’ve struggled to find a cleaner that doesn’t irritate my lungs. Cassell Cleaners has been a game-changer—powerful cleaning without the harmful fumes.”

Why Nicole Cascardi Deserves This Award

Nicole Cascardi is a shining example of how a small business can make a significant impact on an industry. Her innovation, dedication, and resilience have propelled her and Cassell Cleaners to new heights, earning her the title of Best Small Business Innovator in the U.S. of 2025. Nicole’s commitment to making cleaning safer, more effective, and more accessible is something that will continue to resonate in the years to come.

Her story is proof that with hard work, passion, and a willingness to take risks, anything is possible. Nicole’s personal journey from overcoming adversity to becoming a leading innovator in her field is a true inspiration to entrepreneurs everywhere.

Pros of Nicole Cascardi’s Innovation:

• Created a versatile, all-in-one cleaner for various surfaces

• Pet-safe and fume-free, perfect for homes with pets or breathing issues

• Powerful citric acid-based formula that actually works

• Praised by professional cleaners and homeowners alike

• Eco-friendly, sustainable, and cost-effective solution

For more information and to purchase the 5-IN-1 All-Purpose Cleaner, visit Cassell Cleaners.

Follow Nicole and Cassell Cleaners on TikTok for more updates: @cassellcleanersllc.